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©2008 tvsdesign
New Name, Same Soul
Atlanta, GA October 28, 2008 — For more than 40 years, a firm that was established in Atlanta and now reaches around the globe has created for its clients some of the world’s leading design work. That distinctive heritage is now incorporated in their name.

Thompson, Ventulett, Stainback & Associates, Inc. and its affiliates — known to many over the years as TVS — announces their firm will now be called tvsdesign. Effective 28 October 2008, tvsdesign will begin implementing that change in all its faces and facets of business around the world.

“The very essence — the ‘soul’ if you will — of our firm has always been and continues to be design,” says Thomas Ventulett, Chairman Emeritus of tvsdesign. “With that strong heritage of planning, architecture and interior design, as well as the sharpened focus for the next 40 years, we decided to make the all inclusive word ‘design’ an integral part of our global brand. It is with great satisfaction and continued excitement that I watch this firm grow and adapt to a new era of design excellence.”

Specializing in architecture, interior design, and planning, tvsdesign has grown to more than 250 people who serve worldwide clients from offices in Atlanta, Chicago, Dubai, and Shanghai. A totally employee-owned firm, the strategic investigation process into their brand heritage and their future direction involved a broad cross-section of tvsdesign personnel. Led by a Core Team representing the firm's long history and wide-ranging capabilities, all the work accomplished on the brand positioning will have an impact on every aspect of the firm’s presence.